Bozeman SEO – Local Business Website Epidemic Of Mass Proportions…
Don’t worry your website probably hasn’t been hacked and it probably doesn’t have a virus, but there is something equally as devastating going on that many businesses are basically ignoring; and it is hurting your bottom line: Poor SEO
Yes indeed my friend, there is a local business website epidemic of mass proportions. It has to do with the important factor of how you present your business to your local community. If you have not invested in a high-quality website with high quality SEO, you are completely missing the game and you’ve been afflicted.
Hello this is Eric at WebSuite Media and I’m here today to talk to you about proper SEO and web design here in Bozeman, MT for 2018 and beyond. I have been a website designer and developer involved in online digital marketing for 20 years.
If you found us, you must have been searching for a quality Bozeman, MT SEO expert? If you really want to get yourself in the right position to get more customers, you’ve made a great choice.
WebSuite Media’s founder has been helping businesses present their goods and services through website design, search engine optimization (SEO) and Internet marketing solutions to businesses since 1998.
We provide a full range of SEO services that will propel YOUR web site to the top of search engines. Companies of any size located in Bozeman and throughout Montana benefit from our professional services that get real world results in the form of more business leads, broader brand identity online, and more real customers.
Hiring The Top Bozeman SEO Consultant
WebSuite Media was founded by Eric Schultz, a top rated SEO, website designer, photographer and seasoned veteran digital marketing consultant who fully understands what it takes to get websites ranked at the top of the search engines. As a proof of concept, ‘Google’ Bozeman SEO and you’ll notice we are at the top of the list. This is no accident or an easy position to achieve when battling all other Bozeman MT SEO companies. If we can get top billing in Google among a highly competitive marketplace, then we certainly can get your website to the top as well.
Today, Website Design Should Have The SEO Baked Into The Technical & On Page Design.
My promise to you:
I will invest time in making sure we are a good fit. If I can’t help you in a substantial way, then it is likely we won’t work together. But I promise, if you ask me to; I’ll take a good quantitative look at the strengths, weaknesses, opportunities and threats(SWOT) of our potential alliance and I will be fair and honest about how we might proceed. Sound fair?
Plus, my analysis is not a sales pitch in disguise. I will earnestly analyze the marketplace and give you a complete proposal. Then, if there’s any chance what I show you doesn’t completely get you excited, you can keep and even use the valuable information I provide and well part ways; no hard feelings.
At this point I think we both realize that you are trying to run a business. I am also trying to run a business and my business is all about helping you get more business. I am also about attention to detail and giving you the best and most valuable experience you can get from a local website design and marketing company.
Organic traffic is the Holy Grail of online marketing. It is not easy to achieve the top rankings and there is no special snake oil that is going to get you there and keep you there. While there might be some quick tricks; to really stake your claim, you’ll need a solid content management program on top of technical scrutiny and careful construction to be a major contender in the online game.
The beautiful thing about being at the top of the Google mountain; the traffic is a wellspring of natural abundance. Now I admit, it is not all about Google, but let’s be honest, we all know who the elephant in the room is.
Yes there are many other traffic sources, including the behemoth known as Facebook, but to win the Google game gives you the advantage of having the bigger slice of the digital marketing pie when it comes to free organic traffic.
Google has laid out all the tools and information for you to rank your local business at the top of the food chain for your niche marketplace. All you have to do is use the tools and follow the rules.
The most important thing you can do to start is optimize your Google Business listing and Google Maps. You also need to verify your business by getting the physical postcard in the mail and registering your PIN number. This is no joke, you must do this as soon as possible.
If you have had your website done by an outside company and Google Business has not been completed, you have been let down. Choose a company that is going to take care of these important factors. Choose a company that really gives a damn and will cross the t’s and dot the i’s!
Lastly, we need to talk about a huge part of the SEO equation called Google Search Console. If your company hasn’t been properly registered and established with Google search console and Google Analytics, then you have been let down.
Go with the company that knows these things and really gives a damn about what they’re doing for you. If you are suffering from the shortcuts of your prior web design company or if you have done it yourself, please take no offense. But I highly encourage you to take action and hire a professional…
Do you practice your own law? Do you do your own accounting? Do you pull your own teeth, put stitches in your own kids, fix your own heater or repair your own plumbing?
If you don’t take this seriously, there is probably a very good reason why you are on the bottom of page 1 in the search engine results or over there where they hide the bodies on page 2 and beyond…I know, crude analogy, but I am dead serious about this.
And guess what’s worse…?
You spend 5-10 times more money trying to get customers than if you just did all this digital marketing stuff right in the first place…It might sound harsh, but sometimes it takes some tough love to help you get on the right track and start growing your business and finding the happiness and fulfillment you desire and deserve from it. Let’s Go!
Part of great SEO is you must have a high quality Mobile Web Design for 2018.
As I have mentioned, it is clearly obvious that people are looking for local businesses on the mobile device. If they search for your business or happen to find you at the top of Google, which is unlikely because Google doesn’t rank non-mobile optimized websites very well at all, and they click over to your website but can’t see or read a thing, they are immediately going to bounce back and check out your competition.
The fact for more local businesses than willing to admit is many of them do not provide an excellent user experience when someone visits via a mobile device. Too many cheap website design companies have convinced these businesses to go with a rudimentary solution, but in all actuality it only tells your customers that you are too inconsiderate to invest into a quality UX design.
Hey, there’s a reason banks, attorneys, fine dining restaurants and most professional services have very nice lavish establishments; it shows a sign of respect, credibility and trust. Why wouldn’t every self respecting business owner do the same for their business?
Local Search Results
Whether you have a restaurant, water damage restoration business, or are a dentist, the search engines are the top resource. Getting ranked in the 3 pack for local results can be a big win for your business. This also includes a solid Google maps listing result.
WebSuite will help you optimize your website and show up higher in Google Business and other local citations. We’ll put your business on the map!
The second largest search engine in the world is YouTube. Just as if people are watching their phone to look at Facebook, they are also spending thousands of hours watching YouTube.
On the local level, you can get your message in front of thousands of people for a fraction of the cost of traditional local advertising methods.
Don’t be afraid or intimidated by video. It is actually not as far out of reach as you may think. Even if you don’t want to personally appear inthe videos a high quality respectable presentation can be made even with powerpoint slides and photography.
A good web designer know this and if it isn’t part of the discussion in your overall marketing strategy, well then, you’re being let down again.
YouTube videos not only show up in YouTube, but they can often rank in the normal Google organic results as well. From a mobile standpoint, this is where you can get the ATTENTION (A.I.D.A.) and bring people over to your mobile website, get them to take you up on a special discount ot event offering and draw them into your marketing funnel.
For Facebook, some of the best response and return on investment comes from video. We all know video is the most engaging medium, so you better believe it will work to get you more leads and real customers.
The biggest advantage in this arena comes from long tail keywords. Sure, a lot of companies realize they need to get ranked for their specific keyword. But there are hundreds of other keyword combinations that also get organic traffic every day.
YouTube videos, when done properly can easily rank for these keywords because there is very low competition; it’s called “low hanging fruit” and it can be yours.
These terms may only get about 5 searches per day, but it is still real people who have a real need and if you multiply that by 10 varieties of the keyword terms, you get a crack at over 50 more people per day and maybe up to 1500 per month…HELLO!
Or what if you could spend $5 per day and wave your flag in front of thousands of people in your local area right where they are looking…on their mobile devices. Remember 1 out of every 5 hours is spent on Facebook!
You’d be surprised at how many people have never even thought of this, including your website designer; let alone understand and have the ability to implement it.
But to be true to the point of the article, none of it is going to do any good if they go to a website that is unusable and unreadable. Even if you do already have a fairly good responsive website, you might do well to take a hard look at these opportunities sitting right at your fingertips; literally.
Performance and Measuring
The final thing I want to share with you is performance and search engine position tracking and measuring. First thing we need to be on the same page about though is what to expect.
Quality SEO is a game of patience. While we may be able to get some fast rankings for some of the low hanging fruit less competitive keywords which will bring your traffic fairly soon, you need to know that the “money” words will take some time and hard work on our part.
Your investment, in order to be a good one, is not a flash in the pan, but a slow stable long term payoff. You will start to see great results in 6-12 months for some of the tougher keywords and it is totally worth the wait. When I get you ranked to the top for those, then it takes less effort typically to keep them there, thus your cost to us goes down and your advertising cost is literally vanished. You’ll be enjoying FREE organic traffic!
So, while we are going to track and report to you, don‘t hound us for instantaneous results. If I do get some early scores, that is going to be great and I do usually get some good starting rankings off the bat.
http://WebSuiteMedia.com or 844.932.7848
If you aren’t quite sure where you stand, then give me a call or fill out the quick contact form at our website. I’ll do a complementary analysis and quality assessment. If I find some areas of improvement, I’ll advise on how you might remedy them. If you feel like I’ve wasted your time and you want to take our info and work on it yourself, that’s great; no hard feelings.
Thank you kindly for your time and attention. I truly hope this article has helped shed some light on the state of local digital marketing, web design and SEO in Bozeman for 2018 and beyond.
702 E. Lewis St.
Livingston, MT 59047